Let KAYAK do the searching
Based on KAYAK hotel searches, the most popular destination is Jammu (33% of total searches to Jammu and Kashmir). The next most popular destinations are Srinagar (33%) and Gulmarg (33%).
KAYAK users have found double rooms in Jammu and Kashmir for as cheap as $10 (Srinagar) in the last 3 days. The average price is $296.